Yes, and we'd recommend it. PPC gives you immediate visibility while SEO builds your long-term organic presence. They complement each other well - PPC keeps leads coming in while SEO compounds over time and reduces your dependence on paid advertising. Many of our small business clients run both alongside each other for maximum impact.

Not necessarily. While a larger budget does give campaigns more data to optimise against and more visibility in competitive markets, we've helped small businesses generate meaningful results with modest monthly ad spends. The key is intelligent targeting - making sure every penny is focused on the right keywords, the right audience, and the right locations. We'll always advise you honestly on whether your budget is likely to achieve your goals before you commit to anything.

Absolutely. Complete transparency around your ad spend is something we feel very strongly about. You'll always know exactly how much of your budget is going to Google and how much you're paying us to manage it. Our monthly reports show your spend, your results, and exactly what we're doing with your budget. There are no hidden mark-ups on ad spend - ever.

We can't guarantee specific results and you should be cautious of any agency that tells you they can. What we can guarantee is a transparent, data-led approach, active and responsible management of your budget, and a genuine commitment to continuously improving your return on ad spend. We measure success by the enquiries, leads, and revenue your campaigns generate - not just clicks and impressions.

Unlike SEO, PPC can generate results almost immediately. Once your campaigns are live, your ads can start appearing in search results and driving traffic to your website within hours. However, it typically takes a few weeks of active management and optimisation before campaigns reach their full potential as we gather data and continuously refine performance.

PPC costs have two components - the management fee you pay us and the ad spend you pay directly to Google or the relevant platform. We offer transparent, affordable management packages built around small business budgets. As for ad spend, we work with whatever budget makes sense for your business and will always advise you honestly on what level of investment is likely to generate meaningful results. We never encourage you to spend more than your business can justify.

PPC stands for Pay-Per-Click advertising. It's a form of digital advertising where you pay a small fee each time someone clicks on your ad. The most common form is Google Ads, where your business appears at the top of search results when someone types in a relevant keyword. You only pay when someone actually clicks - which means when it's managed well, it's a highly cost-effective way to reach customers who are actively searching for what you offer right now.